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Collaboration & OB & Relational Aesthetics |
Kurt Weibers |
Feb 17, 2004 11:23 PST |
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| Hello, My name is Kurt Weibers of Global Point Strategies. I'm an organizational behaviorist, corporate brand designer and motivational speaker. Collaborating involves the formalization of relational identity, ethical-aesthetic paradigms and lines of subjective polarization. Corporate identity design, i.e. the aesthetic of an organizational environment, is a collaborative art. The design of visual/acoustic tags consisting of color schemes, brands, interiors, typefaces, job titles, teams, trademarked processes and product names etc. requires a discovery of singularities existing within human networks. What holds your organization together? It is primarily the organizational stratification of subjectivities, the refrain of looks and feels. Collaborations occur in the flow of subjectivities between individuals and powerful influential forces coming from the top-down. Really, all there is is collaboration, endless cycles of creative feedback between the aggregates of complex adaptive systems. The corporate Internet is only one component. I propose to bring to the round table, this trajectory of Nicolas Bourriaud’s, “relational aesthetics” which I will filter through my own career as an brand designer and motivational speaker, to be patched into the group’s global variables and output as a new plateau of collaborative group-branding. _Kurt |
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